DISCOVER THE WORLD OF K-BEAUTY

Understanding Korean Skincare Products & Routines

Korean skincare is about more than the products you use. It's about understanding their purpose and how they work together to support your individual skin needs.

With so many cleansers, toners, essences, serums and masks available, navigating the world of K-Beauty can sometimes feel overwhelming. Understanding the differences between product categories, their place within a routine and the principles of thoughtful product layering can help make skincare feel simpler and more enjoyable.

Throughout this workshop, you'll develop the knowledge to:

• Explore the different categories of Korean skincare products, including cleansing oils, water-based cleansers, toners, essences, serums, ampoules, moisturisers and SPF.

• Understand the purpose of different Korean skincare products, how they differ and where they fit within a daily skincare routine.

• Discover the principles of skincare layering, including product order, texture considerations and the difference between essential and optional routine steps.

• Explore additional K-Beauty products, including toner pads, sheet masks, sleeping masks, eye creams and eye patches, and understand how they can complement an existing routine.

• Learn how to approach Korean skincare shopping, recognise trends and make more informed product choices based on your individual preferences and skin needs.

CURRICULUM HIGHLIGHT 01

Understanding Korean Skincare Products

Discover the essential categories of Korean skincare products, exploring the individual purposes of cleansing oils, water-based cleansers, toners, essences, serums, ampoules, moisturisers and SPF.

Understand how different product categories contribute to a skincare routine, recognising the differences between products that may appear similar but serve distinct purposes.

Build a foundational understanding of Korean skincare essentials, learning how to identify where different products fit within a routine and make more informed choices based on your individual skincare needs.

CURRICULUM HIGHLIGHT 02

Building Your Korean Skincare Routine

Explore the principles behind creating a personalised Korean skincare routine, understanding how different products can be combined to support your individual skin needs and preferences.

Discover the importance of product layering, including the order of application, texture considerations and how different skincare products work together within a daily routine.

Learn to distinguish between essential skincare steps and optional additions, developing the confidence to create a routine that feels manageable, enjoyable and suited to your lifestyle.

CURRICULUM HIGHLIGHT 03

Exploring Additional K-Beauty Products

Discover the wider world of Korean skincare beyond everyday routine essentials, exploring popular additions such as toner pads, sheet masks, sleeping masks, eye creams and eye patches.

Understand the different purposes of these products, how they compare with similar skincare categories and the ways they can complement an existing routine.

Explore when and how additional skincare products may be incorporated into your routine, helping you make thoughtful choices without feeling the need to use every available product.

CURRICULUM HIGHLIGHT 04

Navigating the World of K-Beauty

Explore the ever-evolving world of Korean skincare, developing a greater understanding of popular product trends, skincare innovations and the growing variety of K-Beauty options available.

Discover how to approach Korean skincare shopping with greater confidence, considering individual skin needs, product purposes and personal preferences rather than relying solely on popularity or viral recommendations.

Build the knowledge to make more informed purchasing decisions, recognise which products may be relevant to your routine and enjoy exploring K-Beauty without feeling overwhelmed by endless choices.

FOR THE K-BEAUTY LOVER & SKINCARE ENTHUSIAST

Is This Workshop Right for You?

K-Beauty 101: Understanding Products & Routines is a comprehensive educational workshop designed for skincare lovers, K-Beauty enthusiasts and individuals who want to develop a deeper understanding of Korean skincare products and how to use them effectively.

Whether you're completely new to Korean skincare or already have a collection of favourite products, this workshop explores the different product categories, the purpose behind each skincare step and the principles of building a routine that suits your individual needs.

With a focus on Korean skincare essentials, product layering, optional routine additions and navigating K-Beauty trends, you'll develop the confidence to explore new products, understand their place within a routine and make more informed skincare choices.

THIS WORKSHOP IS IDEAL FOR:

• K-Beauty beginners who want to explore Korean skincare, understand the different product categories and learn where to begin when creating their first routine.

• Skincare enthusiasts looking to develop a deeper understanding of cleansers, toners, essences, serums, ampoules, moisturisers and the purpose behind each skincare step.

• Korean skincare lovers who already enjoy using K-Beauty products but want to understand product layering, routine order and how to make their existing skincare routine more personalised.

• Individuals feeling overwhelmed by skincare choices who want to distinguish between essential and optional routine steps, explore additional products and create a routine that feels manageable and enjoyable.

• Anyone interested in K-Beauty trends and shopping who wants to make more informed purchasing decisions, discover different skincare categories and explore Korean skincare without feeling pressured to follow every viral trend.

Please Note: No previous skincare knowledge, beauty qualifications or professional experience are required to enroll. This workshop is designed for skincare lovers of all experience levels, from complete beginners to experienced K-Beauty enthusiasts. Upon completion, students receive a Certificate of Completion recognising their educational achievement. This is a consumer skincare education workshop and does not provide a professional beauty qualification or authorisation to perform skincare treatments.

THE SEOUL FORMULA LEARNING EXPERIENCE

Discover K-Beauty, At Your Own Pace

Exploring the world of Korean skincare shouldn't feel overwhelming or be limited by your schedule, location or previous experience.

At The Seoul Formula, our educational workshops are designed to make Korean skincare knowledge accessible to skincare lovers and K-Beauty enthusiasts around the world, whether you're discovering your first Korean skincare products or looking to better understand the ones you already own.

Through thoughtfully structured lessons and detailed explanations, you'll explore Korean skincare product categories, routine essentials, product layering and popular K-Beauty trends in a flexible learning environment that makes discovering skincare both enjoyable and informative.

Whether you're building your very first Korean skincare routine or refining an existing collection of favourites, you'll have the freedom to learn at your own pace and revisit your education whenever you need.

WHAT YOU CAN EXPECT:

• Comprehensive Online Education: Explore structured lessons covering Korean skincare product categories, cleansing essentials, toners, essences, serums, ampoules, moisturisers, SPF, additional skincare products and routine-building principles.

• Practical Skincare Knowledge: Understand the purpose of different skincare products, discover how to layer them effectively and learn to distinguish between essential routine steps and optional additions.

• Flexible, Self-Paced Learning: Study from anywhere in the world, with no fixed schedules or deadlines, allowing you to explore Korean skincare whenever it suits your lifestyle.

• Lifetime Workshop Access: Revisit your lessons and educational materials whenever you wish, whether you're refreshing your knowledge, exploring a new product category or updating your skincare routine.

• Certificate of Completion: Receive a Certificate of Completion recognising your educational achievement upon successfully completing the workshop.

• Ongoing Student Support: Receive guidance throughout your learning journey, with support available whenever you need clarification or assistance with your workshop content.